Privacy Policy

Last updated: April 2026

1. Who We Are

Performance Marketing Lab ("we", "our", "us") is a Generative Engine Optimisation (GEO) agency based in Singapore, operating at performancemarketinglab.sg. We work exclusively with Singapore-based SMEs. For privacy-related enquiries, contact us at admin@performancemarketinglab.sg.

2. What Data We Collect

When you submit an enquiry form on our website, we collect:

  • Your name
  • Your business email address
  • Your contact number
  • Your business website URL

We also collect standard web analytics data (pages visited, referral source, browser type) via analytics tools, which does not identify you personally.

3. How We Use Your Data

We use the information you provide solely to:

  • Respond to your enquiry and provide a quote
  • Conduct a preliminary review of your business's AI search visibility
  • Communicate with you about our services

We do not use your data for unsolicited marketing, and we do not sell or share your personal information with third parties for their marketing purposes.

4. Legal Basis for Processing

We process your data on the basis of your consent (submitting an enquiry form) and our legitimate interest in responding to business enquiries. This is consistent with Singapore's Personal Data Protection Act (PDPA).

5. Data Retention

We retain your enquiry data for up to 24 months from the date of submission, or until you request deletion, whichever comes first. If you do not become a client, your data is deleted after this period.

6. Third-Party Services

We use the following third-party services which may process data on our behalf:

  • Resend — for transactional email delivery
  • Google Analytics — for anonymised website analytics

Each of these services operates under their own privacy policies and data processing agreements.

7. Your Rights Under PDPA

Under Singapore's Personal Data Protection Act, you have the right to:

  • Access the personal data we hold about you
  • Correct any inaccurate data
  • Withdraw consent and request deletion of your data

To exercise any of these rights, email us at admin@performancemarketinglab.sg. We will respond within 10 business days.

8. Cookies

Our website uses essential cookies required for basic functionality, and analytics cookies to understand how visitors use our site. Analytics cookies are anonymised. By continuing to use our site, you consent to this use.

9. Changes to This Policy

We may update this policy from time to time. Any material changes will be reflected on this page with an updated date. Continued use of our website after changes constitutes acceptance of the updated policy.

10. Contact

For any privacy concerns or data requests, contact:
admin@performancemarketinglab.sg
+65 9880 9808