Last updated: April 2026
Performance Marketing Lab ("we", "our", "us") is a Generative Engine Optimisation (GEO) agency based in Singapore, operating at performancemarketinglab.sg. We work exclusively with Singapore-based SMEs. For privacy-related enquiries, contact us at admin@performancemarketinglab.sg.
When you submit an enquiry form on our website, we collect:
We also collect standard web analytics data (pages visited, referral source, browser type) via analytics tools, which does not identify you personally.
We use the information you provide solely to:
We do not use your data for unsolicited marketing, and we do not sell or share your personal information with third parties for their marketing purposes.
We process your data on the basis of your consent (submitting an enquiry form) and our legitimate interest in responding to business enquiries. This is consistent with Singapore's Personal Data Protection Act (PDPA).
We retain your enquiry data for up to 24 months from the date of submission, or until you request deletion, whichever comes first. If you do not become a client, your data is deleted after this period.
We use the following third-party services which may process data on our behalf:
Each of these services operates under their own privacy policies and data processing agreements.
Under Singapore's Personal Data Protection Act, you have the right to:
To exercise any of these rights, email us at admin@performancemarketinglab.sg. We will respond within 10 business days.
Our website uses essential cookies required for basic functionality, and analytics cookies to understand how visitors use our site. Analytics cookies are anonymised. By continuing to use our site, you consent to this use.
We may update this policy from time to time. Any material changes will be reflected on this page with an updated date. Continued use of our website after changes constitutes acceptance of the updated policy.
For any privacy concerns or data requests, contact:
admin@performancemarketinglab.sg
+65 9880 9808